Transforming Multi-Store Operations for Global Sportswear Brands in the Middle East
Nike and Under Armour, operated by GMG in the Middle East, aimed to elevate SOP
compliance, streamline audits, manage issues, ensure consistent VM rollouts, and track non-saleable assets
across their expansive retail network. Taqtics helped build a system of accountability and operational visibility
by automating daily routines, audits, issue resolution, and asset tracking resulting in improved execution,
faster turnaround, and better brand standard adherence.
Every store completes the checklists on time - with proof
Challenges
Ensuring that SOPs like store opening, closing, cleaning, petty cash handling, etc., were executed with precision and consistency across all locations was difficult.
There were gaps in real-time visibility and accountability, and store-level execution lacked standardization.
Solutions with Taqtics
- Daily checklists scheduled at specific times, visible only during the assigned window -no room for back dating.
- Geo-fencing ensured that the responsible employee was within 5 meters of the store before starting.
- Mandatory live photo capture (not from gallery) enforced visual proof for critical items.
- Automated escalations notified area managers and HQ if checklists were missed.
Flawless VM rollouts across 100+ stores, validated by AI
Challenges
Coordinating quick VM rollouts across 100+ stores was a logistical challenge.
Ensuring that each store followed the latest planograms or promotional setups, and validating compliance, was time-intensive and inconsistent.
Solutions with Taqtics
- VM teams uploaded updated guidelines to the Knowledge Center with view tracking.
- All stores received simultaneous alerts and could raise tasks if collaterals weren’t received.
- Execution required live image capture, and AI flagged non-compliant images.
- VM teams only reviewed a fraction (~1%) of total submissions—those flagged by AI.
- Corrective actions were assigned directly from the report, with store teams submitting revised photos post-correction.
No missed renewals or lost assets - everything tracked and accountable
Challenges
Tracking and maintaining non-saleable assets like
licenses, equipment, and furniture across all stores
was difficult.
This led to untracked losses, missed renewals, and lack of accountability.
Solutions with Taqtics
- Assets were categorized, labelled with QR codes,
and tracked by store, owner, and lifecycle stage. - Asset history captured everything—repairs,
transfers, maintenance, and renewals. - Bulk uploads streamlined onboarding for new
store launches. - Alerts ensured timely maintenance and renewals,
reducing loss and maximizing asset life. - Asset transfers between stores or owners were
logged and traceable.
From audit to action in minutes, not days
Challenges
Audits lacked depth, standardization, and timely reporting.
Store-level performance insights were limited, and it was difficult to enforce corrective actions or identify patterns across stores and regions.
Solutions with Taqtics
- Fully customizable audits with weighted scoring, conditional logic, and “failure points.”.
- Audit forms segmented by department or store area for detailed evaluation.
- Audit reports automatically compiled into PDF and PPT formats within minutes.
- Basic BI dashboards gave HQ and regional teams insights into trends and performance.
- Corrective actions could be triggered and assigned to relevant teams as soon as the audit is submitted.
Every store issue reaches the right owner and gets closed faster
Challenges
Thousands of issues surfaced across stores every month, from maintenance problems to operational roadblocks.
Coordinating resolutions across teams, locations, and urgency levels caused delays and communication breakdowns.
Solutions with Taqtics
- Issue tickets could be created by store teams and directly assigned to the relevant R&M or asset team.
- Issues were also auto-triggered from SOP checklists and audits.
- Built-in escalation workflows and reminders ensured timely resolution.
- Centralized tracking eliminated the need for a helpdesk to manually route tickets, freeing up resources and reducing resolution time.