Rapid Geographic Expansion: With success in its inaugural Pune store, Solitario embarked on aggressive domestic and international expansion funded by a $3.6 million pre-IPO round led by Sandeep Singh, Neeraj Gupta, and others. This scaling exposed gaps in operational consistency across multiple regions.

SOP and Store Audits: Prior to Taqtics, SOP checklists were maintained in siloed spreadsheets and PDFs, leading to inconsistent execution and manual consolidation delays. Store managers struggled to ensure uniform compliance with quality and safety protocols.

Visual Merchandising and Grooming: Store displays varied widely between locations, undermining brand coherence. Employee grooming standards lacked a centralized verification process, impacting customer experience during high-profile openings, such as the second Bangalore store launch at Nexus Mall by Co-Founder Vivek Oberoi.

Issue Tracking: Incidents—from display damage to customer-facing glitches—were logged manually, with average resolution times of 48 hours. This slow turnaround risked tarnishing Solitario’s premium reputation during rapid rollout phases.

Non-Saleable Asset Management: High-value display pieces and security tags were tracked via paper logs, resulting in an estimated 15% annual shrinkage. Without real-time visibility, asset losses and misplaced inventory measures hampered financial control.